Business Listings and Memberships
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WHY LIST?
Our goal is to give parents choices and to keep advertising affordable for businesses and non-profits! NorthSBCountyParent.com is the ONLY Family Resource centralizing everything for babies to teens in North County! The purpose of our website is to connect your organization with the community and to give you the best opportunity to reach your target market. We have the most affordable advertising locally and you get year-round presence so that parents can find you anytime and from anywhere.
BENEFITS
We are committed to giving families a quality site. We are equally committed to supporting the businesses and organizations listed on the site. Every family has different needs and every business offers something unique. One of the many benefits of advertising on NorthSBCountyParent.com is the personal attention you will receive. You can change the wording, images, and details of your listing at any time. We work with you to advertise your events, classes, and promotions.
- NorthSBCountyParent.com is a great way to let families know about your business. Too many things in North County are known by word of mouth and parents get frustrated that they do not hear about the businesses they need at the time they need them. People also forget that many businesses & organizations offer more than one service.
- Businesses listed on the site have the opportunity to post any and all family events on the Events Calendar.
- We also have a Parent Perks page if you are interested in giving families a special offer to your business.
- All businesses that do a listing on the site are mentioned in our e-newsletter (after we receive your contract) so that families know to look for you on the site. Your business name is also posted on our homepage for up to 2 weeks. We also add your Facebook page to our NorthSBCountyParent.com Fan Page as a FAVORITE.
- If you have a website, parents can link to it for more detailed information. By going through NorthSBCountyParent.com, parents don't have to remember every website address.
MARKETING:
NorthSBCountyParent.com is pro-active with marketing in the community. We sponsor and participate in local events throughout the year. We distribute our marketing materials through local schools and PTA groups, through local non-profits and other outlets.
GETTING STARTED:
All you need to do to get started is to fill out the online contract on the site. We will get your information up right away and we will invoice you soon after. You can also pay immediately with your credit card through PayPal (see contract).
LISTING FEES & BUSINESS MEMBERSHIP
ADVERTISING MENU - Build Your Advertising
Every business or non-profit that wants to reach North County families should have an annual listing.
NorthSBCountyParent.com has partners in 20+ cities under ParentClick.com. Ask about rates to be listed in more than one city.
*2009 listing fees are based on a 1 year contract and are
valid thru November 30, 2009.
1. GETTING STARTED... (REQUIRED: All upgrades require a basic business membership.)
BUSINESS MEMBERSHIP
- $25 - 1 Year Business Membership
2010 Benefits (starting March 1st)
- All packages below including newsletter advertising require a basic business membership.
- Listed in Business Directory with Business Name, Tagline, Phone, Location, Ages, Website Link
VIEW BUSINESS DIRECTORY >>
- Post discounts through Parent Perks.
- Post events, camps, classes on calendar
- Post a business card in business to business network directory.
- Option to set up a business blog on ParentClickBlogs.com and link to our RSS feeds
- Dashboard Access to manage your membership, listing and monitor your stats. (coming soon)
- IF YOUR BUSINESS REACHES MULTIPLE TERRITORIES, you will receive a 20% discount in the "additional cities"
2. UPGRADE YOUR MEMBERSHIP WITH A PROFILE PAGE [optional]...
FULL DIRECTORY LISTING
Business
- $75 - [1 Quarter] Business Listing
- $175 - [1 Year] Business Listing includes and 1 comp Newsletter Ad with new listing ($50 value)
Nonprofit
- $40 - [1 Quarter] Nonprofit Listing
- $75 - [1 Year] Nonprofit Listing includes and 1 comp Newsletter Ad with new listing ($50 value)
Support
- $25 - [1 Year] Support Listing (This is for daycare, preschool programs, churches and seasonal programs only.)
2010 Benefits (starting March 1st)
- Benefits of the Business Membership Listing plus...
VIEW BUSINESS DIRECTORY >>
- Business name included on home page for 1 week.
- Logo included with listing, parent perks, calendar posts
- Monthly Parent Perk newsletter will include random perks from "listed businesses"
- Post up to 3 business cards in business to business network directory. (coming soon)
Plus Profile Page: Personalized URL/Domain (ie: BusinessName.SantaBarbara.CA.ParentClick.com)
Includes links to your Twitter, Facebook, LinkedIn, Blog, etc. Additional places to add business updates, video, ads and more.(coming soon)
3. UPGRADE YOUR LISTING WITH ADS ON SITE & NEWSLETTER [optional - sponsorship packages only available with full listing]...
SPONSOR/SITE AD
- $150 - [1 Month] Site Ad
- $360 - [1 Quarter/save 20%] Site Ad, plus includes: 1 Newsletter Ad and 1 Business Newsletter Ads
- $1,260 - [1 Year/save 30%] Site Ad, plus includes: plus 4 Newsletter Ads and 4 Business Newsletter Ads
2010 Benefits (starting March 1st)
- Benefits of the Business Membership & Full Directory Listing plus...
- Your 180x150, 180x300 or 728x90 ads rotating throughout the website. Packages also include ads in our newsletters.
- Special invitations to business events as our guest. Your logo periodically included in our marketing materials.
4. ENHANCE YOUR VISIBILITY THROUGH OUR WEEKLY NEWSLETTERS [optional - ad space only available with business membership and packages/sponsorship only available with full listing]...
NEWSLETTER ADS
WEEKLY CLICK: PARENT NEWSLETTERS 2010
- $50 - [1 Ad - 180x150]
- $113 - [3 Ads - 180x150] - NONPROFITS only (25% off - must be used within 3 months)
- $135 - [3 Ads - 180x150] (10% off - must be used within 3 months)
- $255 - [6 Ads - 180x150] (15% off - must be used within 6 months)
WEEKLY CLICK: PARENT NEWSLETTER SPONSOR PKG
- $720 - [1 Year/12 Ads - 728x90 or 180x300] (40% off) and includes - 1 Month Site Ad (must be used within 12 months)
- $420 - [6 Months/6 Ads - 728x90 or 180x300] (30% off) and includes - 2 Weeks Site Ad (must be used within 6 months)
MONTHLY CLICK: BUSINESS UPDATE / PARENT PERK / SPECIAL eGUIDES
- $210 - [3 Ads] (30% off 728x90]
- $100 - [1 Ad - 728x90]
- We have ad space available in our weekly newsletters.
5. HAVING AN EVENT?
EVENT MEDIA PACKAGE
- $2,500 - Homepage event rotation (10 days), 728x90 calendar page, (1) 728x90 newsletter ad, listed in event newsletter
- $0 - In-Kind Event Promotional Package (must be pre-approved)
2010 Benefits (starting March 1st)
- Let us know if you would like us to sponsor your nonprofit event with an in-kind media sponsorship. Email us your sponsorship levels so we can customize a package for you. You are required to pay for a Business Membership and we will put together a great complimentary media package to highlight your nonprofit event..
List options...
6. NEED HELP DESIGNING YOUR ADS?
AD DESIGN
- $65 - [1 Hour] 1 Basic Ad with 1 edit change
- $40 - [30 Min] Modify an existing ad
7. Additional Marketing Opportunities...
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CAMP GUIDE* (Collaborative guide with California Parent Magazine & NorthSBCountyParent.com) Distributed March-May
- 1 - $200 - CCP PRINT (2.458"x2.458"): Bulletin Ad; NSBCP ONLINE (180wx300h): Camp eNewsletter x2
- 2 - $300 - CCP PRINT (2.458"x5.125"): 1/6 Ad; NSBCP ONLINE (180wx300h): Camp eNewsletter x2
- 3 - $500 - CCP PRINT (2.458"x10.375"): 1/3 Ad; NSBCP ONLINE (180wx300h): Camp eNewsletter x2
- 4 - $1,400 - CCP PRINT (7.625"x2.458"): Full Page Ad; NSBCP ONLINE (728wx90h): Camp eNewsletter x2
- VIEW PACKAGES and PRINT CONTRACT >>
- Contract & check must be received by January 31 to reserve ad space.
- Note: To reserve a print ad space, you need to have a Business Membership or listing on NorthSBCountyParent.com.
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PAYMENTS
- Payments: We accept credit cards and checks. Your listing will be active once we have received your payment for your business membership ($25).
- Rates are effective January 1, 2010. Rates are subject to change without notice.
- We can post all your CALENDAR EVENTS! If you would like us to post all of your calendar events for you, the fee is $100/year. Ask us for details.
- PRINT CONTRACT if you are unable to fill out online contract.
For additional information, please contact: Michele Daniels (805) 345-6285 or email michele@northsbcountyparent.com.
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